2
Your companyWhat you do, and who buys it.
What do you offer? What are your key services? Two or three lines is plenty. If you have a line you already use on sales calls, use that one.
Job titles, company sizes, industries. "Heads of Sales at 50 to 500 person SaaS companies in the US" gives us more to work with than "B2B companies".
3
What topics you want to talk aboutWhat your posts will be about.
Every morning we read the news against these topics. They decide what lands in your team's drafts, so be specific. Pick the things your team would happily argue about at a conference, not the things on your homepage.
Four real ones
- Demand gen agency: outbound, cold email, Google Ads, GTM strategy, pipeline
- Startup funding platform: fundraising, investors, cap tables, early stage startups, valuations
- Salesforce partner: Salesforce, CRM migration, RevOps, sales automation, Agentforce
- IT services: cloud migration, cybersecurity, AI adoption, engineering hiring, legacy systems
Add at least five. Five gives us a week. Fifteen gives us a quarter.
Pick one. A post with a single ask gets acted on. Drop the link in if you have one.
Optional.